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A strengthening peso and a country Googling "dólar hoy" turned the dollar into Colombian fintech's hottest product. How BBVA, Davivienda, Nequi and Lemon fought the currency war during the 2026 World Cup.
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Neither Peru nor Chile qualified for the 2026 World Cup — yet during the group stage their screens drew one of the region's most intense bursts of sportsbook advertising. What MIA tracked.
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