MIA / AI at MIA
Who advertised on Brazilian television last week, on what, and what moved?
TV spots, by brand
“Itaú went from 15 regular TV spots in the week of 14–20 September to 126 in 21–27 September, 93 of them for the new “Todos Feitos” film first aired on 22 September.”
Brazil · fintech · 21–27 September 2026 · ~6,700 words · 9 sections
Scroll to watch it come togetherAn existing report, with its real dates.
01 / Reports
Three published examples: a weekly market report, a matchday analysis and a 21-slide deck.
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Brazil · fintech · 21–27 September 2026
2 / 3
Argentina · iGaming · 2 August 2026 · two matches
3 / 3
Argentina · online betting · May 2025 – June 2026
Discuss your brief02 / The copilot
Four worked examples, with answers and charts drawn from published MIA reports.
Group audited investment by operator, across all media.
Advertising investment · all media · USD, 14 months
The top four operators hold 96.3% of the money, and television carries 91.6% of it. Concentrated, not crowded.
The top four operators hold 96.3% of the money, and television carries 91.6% of it. Concentrated, not crowded.Argentina · online betting · market intelligence deckCompare each brand with the previous week.
TV spots · previous week against 21–27 September 2026
The two risers among the week’s five most-aired brands. A selection, not a ranking.
ITAÚ rose sharply from a small base on the back of a new film; NUBANK added spots, mostly on open TV. C6 BANK still leads the week at 559, down 2%, while BRADESCO fell 25%, from 431 to 322.
ITAÚ rose sharply from a small base on the back of a new film; NUBANK added spots, mostly on open TV. C6 BANK still leads the week at 559, down 2%, while BRADESCO fell 25%, from 431 to 322.Brazil · fintech · weekly market reportSplit each brand’s spots between pay TV and open TV.
Share of each brand’s TV spots on pay TV
The week’s five most-aired brands.
C6 BANK leads the week almost entirely on pay TV, 552 of its 559 spots. NUBANK runs it the other way, with 125 of its 175 on open TV. Same category, two different audiences being bought.
C6 BANK leads the week almost entirely on pay TV, 552 of its 559 spots. NUBANK runs it the other way, with 125 of its 175 on open TV. Same category, two different audiences being bought.Brazil · fintech · weekly market reportRead both live broadcasts ad by ad.
Ads captured · two live broadcasts, combined
BetWarrior took nearly three quarters of the airtime, and 20 of its 26 pieces landed in a single match. This is not presence everywhere; it is a bet placed match by match.
BetWarrior took nearly three quarters of the airtime, and 20 of its 26 pieces landed in a single match. This is not presence everywhere; it is a bet placed match by match.Argentina · iGaming · live TV creative monitoring
