Data-driven intelligence on advertising, media and competitive monitoring across Latin America.https://get.mia.tech/enhttps://get.mia.tech/blog/colombia-fintech-dollar-currency-war-world-cup-2026/https://get.mia.tech/blog/colombia-fintech-dollar-currency-war-world-cup-2026/A strengthening peso and a country Googling "dólar hoy" turned the dollar into Colombian fintech's hottest product. How BBVA, Davivienda, Nequi and Lemon fought the currency war during the 2026 World Cup.Sat, 04 Jul 2026 00:00:00 GMTfintechcolombiaworld-cuplatin-americacompetitive-intelligenceMIA Content Labhttps://get.mia.tech/blog/peru-vs-chile-world-cup-2026-group-stage-sportsbook-ad-surge/https://get.mia.tech/blog/peru-vs-chile-world-cup-2026-group-stage-sportsbook-ad-surge/Neither Peru nor Chile qualified for the 2026 World Cup — yet during the group stage their screens drew one of the region's most intense bursts of sportsbook advertising. What MIA tracked.Mon, 29 Jun 2026 00:00:00 GMTigamingperuchileworld-cuptv-advertisinglatin-americaMIA Content Labhttps://get.mia.tech/blog/how-gambling-brands-win-social-media-with-football/https://get.mia.tech/blog/how-gambling-brands-win-social-media-with-football/The top-engaging social posts from LatAm gambling brands had zero odds, bonuses or promo codes — just football. What thousands of tracked posts reveal about building cultural proximity.Sun, 24 May 2026 00:00:00 GMTigamingsocial-mediabrazillatin-americacontent-strategyMIA Content Labhttps://get.mia.tech/blog/peru-21-brand-gambling-ad-market-cheap-deep/https://get.mia.tech/blog/peru-21-brand-gambling-ad-market-cheap-deep/20 iGaming brands, 3,500+ standard spots, 33 channels and close to 150 distinct creatives across open TV, cable and radio in one week. Inside the diversity — and accelerating momentum — of Peru's gambling ad market.Sun, 26 Apr 2026 00:00:00 GMTigamingperutv-advertisinglatin-americamedia-strategyMIA Content Labhttps://get.mia.tech/blog/argentinas-tv-gambling-war-two-battlefields-one-problem/https://get.mia.tech/blog/argentinas-tv-gambling-war-two-battlefields-one-problem/MIA tracked 17 iGaming brands placing 2,400+ standard TV spots in Argentina in one week. Two battlefields — a sports-cable arms race and a prime-time open-TV collision — and why ad volume doesn't equal search demand.Thu, 19 Mar 2026 00:00:00 GMTigamingargentinatv-advertisinglatin-americacompetitive-intelligenceMIA Content Lab