Data-driven intelligence on advertising, media and competitive monitoring across Latin America.
02
MIA tracked 29 Brazilian fintech brands on TV through July 2026's World Cup: daily volume stayed flat, Bradesco overtook C6 Bank, XP surged into third, and social engagement broke from follower counts.
03
In July 2026, Argentine retail advertising turned the World Cup into a payment plan. MIA tracked the TV and radio spots where football was the wrapper and financing was the product, plus the coupon stunt from the final.
04
A strengthening peso and a country Googling "dólar hoy" turned the dollar into Colombian fintech's hottest product. How BBVA, Davivienda, Nequi and Lemon fought the currency war during the 2026 World Cup.
05
Neither Peru nor Chile qualified for the 2026 World Cup — yet during the group stage their screens drew one of the region's most intense bursts of sportsbook advertising. What MIA tracked.
06
The top-engaging social posts from LatAm gambling brands had zero odds, bonuses or promo codes — just football. What thousands of tracked posts reveal about building cultural proximity.
07
20 iGaming brands, 3,500+ standard spots, 33 channels and close to 150 distinct creatives across open TV, cable and radio in one week. Inside the diversity — and accelerating momentum — of Peru's gambling ad market.
08
MIA tracked 17 iGaming brands placing 2,400+ standard TV spots in Argentina in one week. Two battlefields — a sports-cable arms race and a prime-time open-TV collision — and why ad volume doesn't equal search demand.