Where did the money actually go?
Audits how investment was distributed across TV, radio, OTT and every paid digital platform — down to the individual spot and the individual campaign line. Traditional and digital sit in one view instead of two tools that never reconcile.
- Investment and spots per day, dual-axis
- Distribution by channel type, day part and business segment
- Mosaic, list and media-plan calendar views of every spot aired
Where did the money actually go?
Total investment
$1.91M +29%