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Neither Peru nor Chile qualified for the 2026 World Cup — yet during the group stage their screens drew one of the region's most intense bursts of sportsbook advertising. What MIA tracked.
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The top-engaging social posts from LatAm gambling brands had zero odds, bonuses or promo codes — just football. What thousands of tracked posts reveal about building cultural proximity.
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20 iGaming brands, 3,500+ standard spots, 33 channels and close to 150 distinct creatives across open TV, cable and radio in one week. Inside the diversity — and accelerating momentum — of Peru's gambling ad market.
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MIA tracked 17 iGaming brands placing 2,400+ standard TV spots in Argentina in one week. Two battlefields — a sports-cable arms race and a prime-time open-TV collision — and why ad volume doesn't equal search demand.
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