01
The Betting Shirt Sponsor That Never Airs on TV
MIA captured 43 gambling ads across two Argentine football broadcasts and cross-checked them against each club's jersey sponsor. The most-repeated one, a Rosario casino, never appeared on screen.
Topics
Articles on iGaming
5 articles
02
Peru vs Chile, World Cup 2026 Group Stage: The Sportsbook Ad Surge
Neither Peru nor Chile qualified for the 2026 World Cup — yet during the group stage their screens drew one of the region's most intense bursts of sportsbook advertising. What MIA tracked.
03
The Football Content Machine: How Gambling Brands Win Social Media Without Mentioning Gambling
The top-engaging social posts from LatAm gambling brands had zero odds, bonuses or promo codes — just football. What thousands of tracked posts reveal about building cultural proximity.
04
Peru's iGaming Ad Market: Twenty Brands, Three Screens, No Single Playbook
20 iGaming brands, 3,500+ standard spots, 33 channels and close to 150 distinct creatives across open TV, cable and radio in one week. Inside the diversity — and accelerating momentum — of Peru's gambling ad market.
05
Argentina's TV Gambling War: Two Battlefields, One Problem
MIA tracked 17 iGaming brands placing 2,400+ standard TV spots in Argentina in one week. Two battlefields — a sports-cable arms race and a prime-time open-TV collision — and why ad volume doesn't equal search demand.