01
The Betting Shirt Sponsor That Never Airs on TV
MIA captured 43 gambling ads across two Argentine football broadcasts and cross-checked them against each club's jersey sponsor. The most-repeated one, a Rosario casino, never appeared on screen.
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Articles on TV Advertising
6 articles
02
Brazil Fintech TV: The Month the World Cup Ended
MIA tracked 29 Brazilian fintech brands on TV through July 2026's World Cup: daily volume stayed flat, Bradesco overtook C6 Bank, XP surged into third, and social engagement broke from follower counts.
03
Hope and 24 Installments: Retail's World Cup
In July 2026, Argentine retail advertising turned the World Cup into a payment plan. MIA tracked the TV and radio spots where football was the wrapper and financing was the product, plus the coupon stunt from the final.
04
Peru vs Chile, World Cup 2026 Group Stage: The Sportsbook Ad Surge
Neither Peru nor Chile qualified for the 2026 World Cup — yet during the group stage their screens drew one of the region's most intense bursts of sportsbook advertising. What MIA tracked.
05
Peru's iGaming Ad Market: Twenty Brands, Three Screens, No Single Playbook
20 iGaming brands, 3,500+ standard spots, 33 channels and close to 150 distinct creatives across open TV, cable and radio in one week. Inside the diversity — and accelerating momentum — of Peru's gambling ad market.
06
Argentina's TV Gambling War: Two Battlefields, One Problem
MIA tracked 17 iGaming brands placing 2,400+ standard TV spots in Argentina in one week. Two battlefields — a sports-cable arms race and a prime-time open-TV collision — and why ad volume doesn't equal search demand.