01
The Betting Shirt Sponsor That Never Airs on TV
MIA captured 43 gambling ads across two Argentine football broadcasts and cross-checked them against each club's jersey sponsor. The most-repeated one, a Rosario casino, never appeared on screen.
Topics
Articles on Competitive Intelligence
4 articles
02
Hope and 24 Installments: Retail's World Cup
In July 2026, Argentine retail advertising turned the World Cup into a payment plan. MIA tracked the TV and radio spots where football was the wrapper and financing was the product, plus the coupon stunt from the final.
03
Colombia's Fintech Dollar War: Selling a Strong Peso
A strengthening peso and a country Googling "dólar hoy" turned the dollar into Colombian fintech's hottest product. How BBVA, Davivienda, Nequi and Lemon fought the currency war during the 2026 World Cup.
04
Argentina's TV Gambling War: Two Battlefields, One Problem
MIA tracked 17 iGaming brands placing 2,400+ standard TV spots in Argentina in one week. Two battlefields — a sports-cable arms race and a prime-time open-TV collision — and why ad volume doesn't equal search demand.