Products
Four modules. One question each.
MIA is not a dashboard with four tabs of the same data. Each module exists because a media team keeps asking one specific question that nothing else in their stack can answer.
Follow the evidence
Scroll to explore. Select any row or ad.
01 — Competitive
What is everyone else saying, and where?
Tracks every brand advertising in your category across broadcast and digital — units aired, share of voice, search volume, and the creatives themselves. Built entirely from publicly observable signals, so it needs no access to your systems at all.
16.0K
+1.5%
Channel Distribution
Explore each row
Day Part Distribution
Explore each row
Top Brands by Q Units
Watch a brand’s spot
Top Brands by Search Volume
Explore search terms
Live Digital Ads
Inspect the creative
02 — Campaign
Where did the money actually go?
Audits how investment was distributed across TV, radio, OTT and every paid digital platform — down to the individual spot and the individual campaign line. Traditional and digital sit in one view instead of two tools that never reconcile.
$1.91M
+29%
Total Investment
Trend
Investment Comparison
$1.4M
TV / Radio / OTT
+42%
$506K
Digital
+1.9%
Channel Distribution
03 — Influencers
Was the creator worth it?
Follows and values every piece of branded content across Instagram, Facebook, YouTube and TikTok, scored by MIA’s own model on three verticals — Visual, Auditory and Qualitative — so a post is judged on how the brand actually appeared, not on follower count.
Total Followers by Platform
Interactions
Est. Reach
Top Scored
MIA AI Score
A post is scored on how the brand actually appeared in it — not on the creator’s follower count, which is what everyone else sells you.
- 01
Visual
Where the brand sat on screen, and for how long
- 02
Auditory
Whether it was said out loud, and how
- 03
Qualitative
The context it appeared in, and what the post was actually about
Latest Contents
04 — Investment
Did any of it move the business?
Attribution from media spend through sessions to signups and sales. This is where the offline proof lives: MIA reads how your audience behaves in the short window after a TV or radio spot airs, and prices that behaviour against what the placement cost.
$60.3K
+9.2%
$121K
-3.4%
1.32M
+15%
Sessions Distribution
246K
Organic & Direct
+21%
80.5K
Paid Digital
-1.1%
997K
Other
+15%
24.1K
-36%
7.91K
-28%
The interesting slice is the one nothing clicked. When a TV spot works, it shows up as organic and direct traffic that no digital platform will ever claim — and that is exactly the volume MIA attributes back to the spot that caused it.