MIA / How it works
01 — 05From a spot on air to a signup in your CRM.
Follow the impactScroll to follow the impactIllustrative timeline — not campaign results.
Offline attribution
TV and radio work in bursts. A spot is a push, and when a push lands, people move: sessions open, forms start, purchases go through. On a big push you can see it happen — it takes no model to recognise the shape of an audience reacting.
One spot is an anecdote. Hundreds are attribution. MIA lines up what your audience did after every push in the flight, aggregates it across channels, programmes and time slots, and prices each placement by what it actually returned — a cost per session and a cost per conversion for offline media, sitting in the same table as your digital lines.
No warehouse project, no clean room, no six-month integration. Your own analytics feed, connected once — stage 3 of the integration path below.
Illustrative timeline — not campaign results.
Lowest traffic band, at any cost
Investment without a response needs attention.
Bubble area = investment. Illustrative data.
No traffic — Lowest traffic band, at any cost. Investment without a response needs attention.
Optimizable — Low traffic, high cost. High spend. Low response. Optimize this first.
Performant — High traffic, high cost. It delivers. Watch what that response costs.
Efficient — High traffic, low cost. More response for less investment.
Builder — Low traffic, low cost. A small commitment. Room to grow.
See the whole plan. — Bubble area = investment. Illustrative data.. Bigger bubbles mean bigger investments. Find the expensive underperformers and optimize them first.
Coverage
What MIA is watching while you read this
8 Markets audited / 8 Paid platforms ingestedOpen TV / Pay TV / Radio / OTT
Prime time / Day time / Grey time
Meta / Instagram / Google Ads / TikTok / X / Twitter / Programmatic / Direct Media / Kwai Ads / Apple Search Ads
Instagram / Facebook / YouTube / TikTok
Coverage expands as demand grows in each market. Entering a new one means standing up dedicated audit coverage, which takes longer than switching a flag.
Getting started
Stage one needs nothing from you
Integration is staged on purpose, and every stage is useful on its own. You decide how far down the ladder to go, and nothing past the first rung asks for access before you have seen what MIA does.
Book a demoNo access. Nothing to connect.
The whole competitive layer — every brand in your category, their spots, their creatives, their share of voice. If MIA already covers your market you are looking at real intelligence within days of a kickoff call.
Read access to your ad accounts and GA4 property.
Your own performance beside the competitive view: campaign-level reporting, ROAS, and a direct read on where you actually stand against the market.
One additional export from the property you already connected.
Offline attribution. Which individual TV and radio spots moved your audience, by channel and by time slot.
Optional. Your call, at any point.
The last link — media spend tied to signups, deposits and approvals rather than to sessions.
The alternative
TV competitive data available 45 days after broadcast
Media analysis trapped in separate silos
No attribution model for offline media
No optimization beyond assigning TRPs
Monthly competitive data, at best
A dependency on headcount in every market